We know that hardcopy readership is down among newspapers. We know that tablet computers[1] and smartphones [2] are being used rather heavily in early 2013 to access the Internet. We also know that microblogs (think twitter) and simple “clean” layout blogs (like this one) have an added degree of permanence aka “staying power,” and I have what I consider proof:

It seems that with the growing popularity of microblogs, written language is moving closer to natural speech. Perhaps the differences in memorability were so pronounced because the unedited, unfiltered emanations of the human mind resonate with the recipients. In other words, casually generated language comes to mind easily and is easily remembered.” ~ Dr. Laura Mickes – Social Media and Memory