I received this in my morning email:
Andrew Sullivan is retiring from blogging. He wants to have a real life. (The Dish) | Lots of people blogged about the news, and Twitter was wild with it. “That seems an appropriate send-off for a blogger whose work defined much of what we have come to see as normal in the age of social media.” (Mashable) | BuzzFeed’s Ben Smith writes, partly, about Sullivan’s place and influence in blogging. (BuzzFeed) | Blogging isn’t dead. “…a ‘blog’ is simply a publishing medium. It’s a way to put content on the Internet — usually a fast and, relatively, user-friendly way. But, the conflating a publishing medium with a sort of online writing — opinionated, snarky — that tends to be the preferred approach of many of its users is a mistake. (The Washington Post)
Are you running the blog or is the blog running you? Create a purposeful blog plan and take back your life!
Meantime, RANDOMTYPE walks you through 7 steps of creating an effective blog plan, including guides to setting goals, Audience, Tools, Research, Message and Timeline.
And while writing a business plan for your blog is definitely not mandatory, here’s a few starter tips for you!
Now, here’s a question for ya! How CAREFUL are YOU, blogger, about what you say on social media? Does your employer regulate or “own” your twitter and/or facebook accounts? Do you blog independently or are you “sanctioned” by the outlet you work for? Your thoughts?
And what about all the hooptydoo about “Personal Brand” – you know I think the gal who innovated personally branding a blog was wendy Cheng, whose fave colour pink became her blogspot blog’s trademark! You’ll find Xiaxue in the list of blogs appearing on this page!