Microsoft is killing off the Internet Explorer brand
It’s the end of an era for Microsoft as the software giant is set to replace Internet Explorer with a new web browser. Hard to wrap your head around? Consider this: Windows XP has remained the preferred OS for businesses. It took a long, long time for Windows 3.0 to die, die, die. My guess: It will likely be a prolonged demise for our dear IE.
Currently known only by its code name, Project Spartan, the browser will accompany the Windows 10 launch later this year. Chris Capossela, chief marketing officer for Microsoft, made the revelation at the Microsoft…
..Convergence conference this week, according to tech news site The Verge.
“We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,” said Capossela. “We’ll continue to have Internet Explorer, but we’ll also have a new browser . . . code-named Project Spartan. We have to name the thing.”
But in a market dominated by Google Chrome and Mozilla Firefox users, few are likely to shed tears over the loss of Internet Explorer, said Toronto IT consultant Aaron Lazare.
“Internet Explorer has such a mixed history. If nothing else it’s very polarizing. Some people still say they love it, most people say they dislike it or hate it,” he told the Star.
“I think it’s a smart move completely reinventing Windows and reinventing their web browser to go along with that.”
Less than a decade ago Internet Explorer was the most popular browser by far, whose dominance inspired antitrust lawsuits by the U.S. federal government and the European Union. However, Lazare said IE became unpopular for a number of reasons, including security flaws and user unfriendliness.
While Microsoft has not officially announced plans to kill off Internet Explorer, Lazare says that is likely the end goal once the new browser takes off.