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Reminder: Whatever you put in your mobile reporting kit… the keys to being prepared are to keep your checklist with your kit, and to repack it and recharge your devices right when you get back from reporting. Don’t wait to prepare until just before you leave, they say, because you never know when you may need to run off in a hurry for your next assignment. ~ Jennifer Dorroh
I received this in my morning email:
Andrew Sullivan is retiring from blogging. He wants to have a real life. (The Dish) | Lots of people blogged about the news, and Twitter was wild with it. “That seems an appropriate send-off for a blogger whose work defined much of what we have come to see as normal in the age of social media.” (Mashable) | BuzzFeed’s Ben Smith writes, partly, about Sullivan’s place and influence in blogging. (BuzzFeed) | Blogging isn’t dead. “…a ‘blog’ is simply a publishing medium. It’s a way to put content on the Internet — usually a fast and, relatively, user-friendly way. But, the conflating a publishing medium with a sort of online writing — opinionated, snarky — that tends to be the preferred approach of many of its users is a mistake. (The Washington Post)
Are you running the blog or is the blog running you? Create a purposeful blog plan and take back your life!
Meantime, RANDOMTYPE walks you through 7 steps of creating an effective blog plan, including guides to setting goals, Audience, Tools, Research, Message and Timeline.
And while writing a business plan for your blog is definitely not mandatory, here’s a few starter tips for you!
Now, here’s a question for ya! How CAREFUL are YOU, blogger, about what you say on social media? Does your employer regulate or “own” your twitter and/or facebook accounts? Do you blog independently or are you “sanctioned” by the outlet you work for? Your thoughts?
And what about all the hooptydoo about “Personal Brand” – you know I think the gal who innovated personally branding a blog was wendy Cheng, whose fave colour pink became her blogspot blog’s trademark! You’ll find Xiaxue in the list of blogs appearing on this page!
“Competition, at the end of the day, doesn’t matter… But, at the end of the day, it is a competitive space.” ~ The Kang Sisters
Have you heard of / Are you using tools such as StoryMap or cell phone apps like Storehouse? Are you tending to your personal brand? A recent episode of South Park showed children and adults gathered together in a room where the jumbo tv screen was blank. No one was talking to anyone else. Everyone’s nose was buried in his or her smartphone. The cartoon series reflects what’s going on in the analog world: the mobile device has become the connecting point for millions of people all over the world. It is the center of all attention and affection: a communicator, an oracle, a library, a walkman, a television, and sometimes a telephone!
“Wearables, hearables, nearables and payables will be some of the buzzwords of 2015 as the mobile revolution takes the next great leap. Mobile and social trends will continue to drive technical, product and content innovation with subscription and rental models increasingly driving digital revenues.” ~ Nic Newman
Mr. Newman has outlined in his Media, Journalism and Technology Predictions for 2015 report you can read or download here. [PDF]
Now, after you’ve read the report, how much of it do you believe currently applies to or is likely to impact you, in the 12 months coming. What are YOUR thoughts? Is Newman on-target?
Many many former “hardcore” and daily bloggers have abandoned the craft for facebook, twitter and other platforms. Nonetheless, there are still thousands of active bloggers across North & South America, not to mention the rest of the planet.
There’s a debate taking place in Southeast Asia, in the island nation called Singapore, involving one of the blog*spot/blogger platform’s cornerstone bloggers, Wendy Cheng aka Xiaxue. While it may bring about changes there, similar attempts at transparency on this side of the globe would likely rely on the actual blogging platforms themselves: it’s up to Google (blogger), WordPress, Wix, etc. to set their own standards. I don’t see the government(s) stepping in.
1) Follow people who have messaged you within the last 10 minutes!
2) CULL – go through the list of people you are following – cut those who haven’t tweeted within the last 3 months.
3) Follow people that have followed you within the last 60 minutes!
4) Use popular hash tags – Take part in #followfriday (#FF) etc.
With the correct posting strategy, you remain in control of implementing a consistent brand message from each of the Social Media channels. For example, if you are a Consultant, you can provide value added posts on Twitter then link to your blog for great information. Another example is you could create YouTube videos and drive traffic back to your blog or product page where you sell your products or services.
You can follow me on twitter, mention this article and tweet the URL, and I’ll follow you back! And just so we’re clear: if you un-follow me, I will unfollow you. That is a promise.
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